Becoming Selfmade: The Story Behind the Brand

For as long as I can remember, I’ve been captivated by the human body—the science of how it works, the ingredients that fuel it, and what it truly means to be well from the inside out. That curiosity led me into the medical field straight out of high school. I thought I was supposed to become a nurse. It made sense on paper. But in my heart? I was always drawn to something more creative—something that blended beauty, wellness, and the art of self-expression.

I took the scenic route to find my purpose. Nursing school, bartending, side hustles, starting over more times than I can count. I was searching for that thing that lit me up. Eventually, I bet on myself and enrolled in beauty school. That’s where everything clicked.

I fell in love—with skincare, yes—but not just the surface-level stuff. I became obsessed with understanding how our skin tells the story of what’s happening inside us. I started learning about gut health, stress, aging, hormones, and how all of it is connected. The more I learned, the more I realized: real skincare is self-care. And it should be something that empowers you—not overwhelms you.

So I got to work. I started making coffee scrubs in my kitchen, blending ingredients by hand, testing formulas on myself, and sharing what I knew with anyone who asked. Those small steps sparked something bigger. That’s how Selfmade was born.

But Selfmade is more than just a brand—it’s my truth. It’s what happens when you don’t wait for permission. When you choose to build your dreams from scratch with nothing but vision, grit, and a refusal to settle. I didn’t have a roadmap—I had hustle. I didn’t have it all figured out—but I kept showing up.

That’s the spirit behind every product we make.

Selfmade is skincare with soul. It’s natural, science-backed, and made in small batches with high-performance ingredients that actually support your skin through real life—long nights, early mornings, emotional rollercoasters, and aging with grace. We focus on skin health, anti-aging, and deep nourishment—so your glow isn’t just surface deep.

But here’s the thing: this isn’t just about skincare. It’s about power. It’s about becoming the version of yourself you’ve always dreamed of—and honoring the messy, magical journey it takes to get there. If you’ve ever been the one doubted… the one who had to figure it out alone… the one who still shows up, even on the hard days—this brand is for you.

Selfmade is for the women who are building something from nothing. The ones becoming their own damn heroes. The ones who look in the mirror and see not just where they’ve been, but where they’re going.

If that’s you—you’re already part of this.

Thank you for being here. Thank you for believing in what we’re building. And most of all, thank you for being Selfmade.